It's not new media, its not old media...it's about your customers and how they're trying to connect with you. Forget the hype and go right to the source. Put business first and your digital wins will come along naturally.
With a focus in building digital and social media engagement, Jared has helped brands like Kraft Foods, Vespa USA, MetLife, Intel, Pedigree, Kentucky Fried Chicken (KFC), The Ritz-Carlton Company and Porsche Cars North America understand, expand and protect their online brand footprints.
In consumer behavior, understanding the question "why" is often more important than understanding the question "how." This is also true in understanding what makes for exceptional marketing.
Go behind the scenes with data the reveals how your competitors are doing in the online space and how consumers are reacting to their approach
Use social media like a giant focus group. Mine thousands of conversations to identify trends and answer questions about what your customers really think.
Create content and marketing around the attitudes and behaviors that drive purchase decisions.
Benchmark where your brand stands digitally vs. other brands and lay out measures that can help guide management decisions.